Showing posts with label research into target audience. Show all posts
Showing posts with label research into target audience. Show all posts

Monday, 8 July 2013

Audience profile: Stereo types

'Rock music fans.'
Images from google...




The stereo typical features of rock music are drugs, sex, rebellion and violent behaviour.
 
 'Rock music is a genre of popular music that originated as "rock and roll" in the United States in the 1950s, and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and the United States.' (Taken from Wikipedia).
 
Rock and roll has influenced fashion, attitudes and daily lives. As the rock and roll generation matured, the music was interwoven in to the popular culture. Drugs have always been the main feature of rock.
 
Over the years because of the broad genre different styles have been created such as Rockers. Punk was created and that style has has influenced many current bands and the current fashion. The current rock look is mainly black or dark colours. Emo is one style that has come from rock which is easy to spot. They are recognised for their love of skulls, death and black. Black Veil Brides and My Chemical Romance are branded as emo.
 
The most common generalisation of a rock fan with in their style is leather jackets, black skinny jeans, band t-shirts and all around black clothing. As well as dark make- up.
 
If the stereo type of a rock fan is rebellion, then we could assume the target audience could cause trouble and be with the anti- society subculture. Some leisure activities that they stereo typically are known for are taking drugs, smoking, devoting their lives to the music and going to gigs.


 
This image is from a Thirty Seconds To Mars video.
This supports the idea of the stereo typical drug using rock fan.



Friday, 5 July 2013

G324: Audience Profile Research Task- Paloma Faith.


Paloma Faith is an English singer/ songwriter. She has written and performed many good songs such as just be and picking up the pieces. 
 
SOME OF HER MUSIC VIDEOS

 
 
 

IMAGES OF HER STYLE AND STAGE PERFORMANCES


















ALBUM COVERS






















TOUR POSTERS























HER WEBSITE
 Her website includes tour details, gallery, videos, biography, events, music, merchandise and newsletters.
 
 
 
 
 
 
 
 
 



THE FANS
 
 
They refer to themselves as Petrassors. They have created forums for the star and have facebook and twitter accounts dedicated to her.

Wednesday, 3 July 2013

My Tribe

My tribe is 83% Indie Scenester.

Analysis of the survey: Echelon

I conducted a questionnaire and posted on Twitter, Facebook and on the band's forum. I got five responses from the questionnaire. Theses are the assumptions that i thought the bands fans would most likely to be like.

  • Age: 15- 25
  • Enjoy alternative rock music.
  • Not that sporty
  • Casual clothing, jeans and t shirts
  • Like going to gigs and festivals.
  • follow their signature tattoo
  • Collect their merchandise
  • A confident personality
  • Both genders
  • Defencive of the band



  • In this first question 1 of the answerer's described themselves as shy. 3 of the answerer's described themselves as a family person, and one person commented that they would describe themselves as weird. None of my responders said that they were confident, I assumed that the fans would have been confident like the band.

    I was right that the majority of the fans would have been 15-25. But I also got 3 responses from 26-30, 31-35 and 41+. This may be the case because many of the younger population are more likely to be on the Internet and social networking sites.

    I was correct that all the respondents would prefer alternative rock as their favourite music genre because Thirty Seconds To Mars's genre is alternative rock.

     
    I was correct that they weren't very sporty, but outdoor activities could include a wide range of sports as well. I could have been more specific in the asking of questions.


    The majority of the respondents prove that I was correct, but i thought that all fans would take offence. 3-2.


    None of the fans just go to festivals and only one of the responders don't go to either gigs or festivals. This surprises me because the band always have a gig or are at a festival somewhere. Both gigs and both have 2 responses.



    80% of responders knew what the Echelon is and consider themselves a part of it. 1 of the responders did not know what it was.


    The band has signature tattoos that are major symbols for the band. I was correct in assuming that all the fans would know their signature tattoos.

     
    I assumed that the fans would own the band's merchandise, but one of the responders did not. This could mean that they have not been to any of their concerts.


    I was correct in thinking that the fans dress in a casual way. A comment stated that it 'depends on what mood I'm in.'

    Friday, 28 June 2013

    Assumptions of Echelon

    The Echelon are the fanbase for Thirty Seconds to Mars. They consider themselves as not a fan base, but like the bands ''family''. 
    • Age: 15- 25
    • Enjoy alternative rock music. 
    • Not that sporty
    • Casual clothing, jeans and t shirts
    • Like going to gigs and festivals.
    • follow their signature tattoo
    • Collect their merchandise
    • A confident personality
    • Both genders
    • Defensive of the band